Thursday, October 18, 2012

The earth’s finest armchair

Let us introduce you to The earth’s finest armchair – before everyone else gets to see it. This armchair has been created by Helena Hörstedt, one of Sweden’s most renowned and award-winning fashion designers. In its previous life it was just an old IKEA POÄNG armchair. Now Helena Hörstedt has turned it into a unique object of art, that comes with an important message: giving new life to old things contributes to a reduced environmental footprint.
The project is part of Ecoration, a collaboration between IKEA and World Wildlife Fund WWF focusing on how we can all live a more sustainable life at home.
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Helena Hörstedt transformed the shape completely, padding it with worn quilts and pillows. The cover, created from the black linen fabric AINA, was given a three-dimensional surface with countless folds and pleats in a perfect and consistent structure. An expression that has become Helena Hörstedt’s signature, proof that she lets both the creative process and the craft take its time. Her works are no coincidences – they are created to live long.
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Now, Earth’s finest armchair will be sold at auction! The auction will be held on Swedish online auction site Tradera/Ebay (you will find a direct link on IKEA.se/livethemma). The auction opens today, Thursday October 18, at 6 PM and closes Sunday, October 21 at 11 PM (Please note: Swedish time, GMT +01.00). Proceeds from the sale will go to WWF, in support of their work to save tropical forests.

ENJOY!
photos:
images 1-3  
Photographer: IKEA Livet Hemma/John Gripenholm
Stylist: Hanna Meijerimages 4-6 (black&white)
Photographer: IKEA Livet Hemma/Christian Gustavsson

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